Branding and Packaging Design
A straightforward fertilizer brand for both beginner and expert growers. I was tasked with developing a fertilizer brand for a gardening supply wholesaler in 2021. With the help of the marketing team, we brainstormed many names and chose "Happy Plant" or "Plant Pure" as our top two. We chose these because they could be used for other gardening products in the future if we expanded the brand.
My initial concept presentation consisted of two very different concepts, both of which I enjoyed very much. With easy-to-understand typography, the final packaging design is modern and straightforward while still vibrant and playful. Using my surface design expertise, I created patterns based on icons we purchased and matched the patterns to fertilizer types.