Early 2025, I was approached to develop a brand identity for a new local pop-up market, The Girls Next Door Pop-Up Market. They originally wanted to change their name to Craft & Curio Collective, but decided to keep their original name after a design was chosen. The goal was to capture a playful, nostalgic, and welcoming aesthetic that would resonate with a young, creative audience looking a fresh and exciting experience.

The project deliverables included a Logo, Brand Identity, Promotional Signage, Mockups for Market Merchandise, and Social Media Assets. I crafted two distinct concepts, both rooted in bold, Y2K-inspired visuals balanced with an inviting retro charm. The client ultimately chose a direction that embraced vibrant colors, curvy typography.

See all completed branding elements and the secondary concept below.