New Balance End Caps

For this project, I was tasked with designing retail displays for one of New Balance's shoe styles to be featured in Golf Town locations across Canada. Inspired by the shoe's slogan, "The Ultimate Walking Shoe," I created a trendy 3D bubble design to evoke a "lighter than air" theme, emphasizing the shoe's superior comfort. Using Adobe Illustrator, I combined New Balance's signature red with matte white and gray bubbles to create a modern, eye-catching display that reinforces the brand’s identity. The project includes four sizes, one with additional space for a shoe shelf and pricing label slots. I also designed a French version of each size to ensure bilingual accessibility, delivering a cohesive and adaptable solution for the Canadian market.