Early 2024, I was tasked with creating a brand identity and preparing essential documents for a new local daycare, named Gentle Giants. They wanted something earthy and delicate, capturing the warmth and nurturing environment they provide for children.

The project deliverables included a Logo, Brand Identity, Letterhead, Several Registration and Enrolment Forms and Documents, and a future Website Design. After our initial consultation, I presented two concepts that balanced playfulness and tranquility, allowing the client to select a direction that resonated with their mission and values.

The Gentle Giants brand reflects a welcoming, serene space designed to engage children in a calm yet vibrant environment. The brand symbolizes the daycare’s commitment to structured growth and thoughtful care, emphasizing the importance of each child’s development.

See all completed elements and secondary concept below.